Peter Rummell

Job Title: Principal, RummellMunz Partners

Location: Jacksonville, Florida

  • Health is the new value add in real estate. Fifty years ago, developers figured out that sports added value to real estate. Thus were born fairways with housing lined up along them and tennis centers at the heart of resorts. Today, health and its various activities and amenities are going to do the same.
  • People will be attracted to places that help them be healthier, just as 40 years ago they were attracted to a view down a fairway. The difference is, in today’s vernacular, healthy living is driven by both hardware and software. Not only do you need to produce the fairway, you need to teach them how to use it.